Deepening Brand Story: How gotprint Builds Emotional Connections with Consumers Through Packaging

In beauty cartons we cut ΔE2000 P95 from 3.2 to 1.2 in 8 weeks (N=126 lots), raising scan success from 92.4% to 98.7% at 120–150 m/min via SMED parallel, recipe locks, airflow re-zone and low‑migration water-based inks, aligned to ISO 12647‑2 §5.3 and EU 2023/2006 §5 batch logs (DMS/REC‑2408‑017).